How to use tricider as your online feedback tool

The information that a company gets through customer feedback is an important resource for improving and addressing the needs and wants of customers. That’s why feedback is the core of some models and theories of continuous improvement and development. As an example the Lean Start-up model claims that a tech start-up should develop just what the customers need and ask. This theory is based on continuously listen the customers and learn from their feedback.

There are different characteristics that make tricider a powerful tool to get the feedback of your customers. For example the different channels that you can use to get the feedback like e-mail, Twitter, Facebook etc; the high interaction that you can get with your customers and between them; the customization; and the simplicity of the process to start using it. With only 4 steps you can easily set up tricider as your feedback system.

Step 1 – Set up the question

Setting up the question

Setting up the question

 

 

Once you will be in the homepage of tricider. You just have to insert the question that your customers should answer.

 

Editing the question

Editing the question

 

After pressing the Go button, you will get into the configuration page. Here you could edit different aspects such as a further description of the question or a deadline.

 

Advance Settings

Advance Settings

 

 

You can use the advance settings at the bottom of the page in order to limit the number of characters per idea or to disable the voting option. Some extra features, such as personalizing the design and hiding the ads are available with myTricider Plus.

 

 

 

 

 

Step 2 – Start a contest! (Optional)

Setting up a contest

Setting up a contest

 

Set up a contest in order to increase the response of your customers. With tricider you can reward your customers for the best ideas or the ideas that get the higher number of votes. A contest is a good way to tell your customers that their ideas matter and they are important for you.

 

 

Step 3 – Share the question with your customers

Share the feedback

Share the feedback

You can use different channels to distribute tricider depending on your needs. You can embed it in your website or blog, you can send it to an email list, or you can use social media and distribute it through Facebook, Twitter or LinkedIn.

 

Step 4 – Sign up (optional)

Sign-up

Sign-up

We suggest you to sign up in order to save all your questions and have all your feedback organized in a unique dashboard. You won’t have to save any URL and you could set up alerts to your e-mail account. It is really easy; you can do it with your Facebook, Gmail or any other e-mail account.

 

After setting up tricider as your online feedback tool, you can continue editing your questions and some of the characteristics through your dashboard. Now it is time to listen your customers and get the best out of them!

Feedback example

Feedback example

 

Brainstorming at Learntank

Last week, the second Learntank Berlin took place in the beautiful and wonderful designed offices of wooga. Learntank was set-up by Robert Basic, Nicole Y. Männl and Gerhard Schröder. It aims at bringing together all kinds of “online people” in order to exchange knowledge and experience around online publishing.

The group is brainstorming

This time, learntank was all about “How to create a buzz”. After a short introduction by Robert, the group was split in two in order to brainstorm and discuss the topic with real life examples. One example was a lovely blog (huxlipux) with stories for children written by a well-known eastern German old lady who was once famous for her stories about Bummi. The other example was an online tool: tricider!

In our part of the workshop, we were following a structured method. Although it was all focused on tricider, the aim was to offer some new ideas to everyone for his own project. The discussion spread from target groups to multiplicators and scarcetiy of resources.

It was amazing to see, how engaged and creative the group was and how quickly they came up with brilliant ideas. All in all, it was a great event and we are looking forward to the next learntank. If you would like to meet us there, you should find all the dates on their facebook page.

LaBarra – De cómo involucrar tus clientes y hacerlos parte de la toma de decisiones en una pequeña empresa.

LaBarra está a punto de cumplir 23 años, y la empresa que comenzó como una ferretería ha experimentado diversos cambios durante los últimos años. LaBarra ha rediseñado su estrategia y ahora ha ampliado su portafolio en el que se pueden encontrar artículos para el hogar, electrodomésticos, tecnología, artículos ferreteros además de servicios tales como crédito y de mantenimiento para el hogar.

Con motivo de estos cambios y en vista de su próximo aniversario, la junta directiva ha decidido tomar esta oportunidad para cambiar su imagen y su logo. Luego de pedirle a un diseñador algunas propuestas y de llegar a un acuerdo entre las tres mejores, la junta encuentra dificultades para ponerse de acuerdo en cuál debería ser el diseño final. Es aquí cuando uno de los socios propone realizar una campaña de crowdsourcing y preguntarle directamente a los clientes cual es el logo con el que más identifican a LaBarra. La idea mejora aún más cuando se dan cuenta del potencial que tiene para realizar una campaña de marketing aún mayor en la cual podrían no solo involucrar a sus clientes en la toma de decisiones sino también incrementar el numero de fans en su página de Facebook.

Un contacto les sugirió utilizar tricider, una herramienta que posee justo las características que ellos necesitan: es fácil de configurar, tiene diversas posibilidades de personalización, la pueden embeber en su página de fans de Facebook y pueden decidir que premios dar.

Como fue el proceso con tricider:

 

Creación de la pregunta

 

Primero LaBarra creo su preguntá “¿con cuál de estos logos identificas más a LaBarra?”. Posteriormente se subieron los logos que la junta había previamente seleccionado como los mejores.

 

 

Personalización de la campaña

 

 

 

Luego personalizaron la campaña de acuerdo a sus necesidades:

 

 

 

Configuración de los premios y las reglas

 

 

 

Después se establecieron los premios y las reglas.

 

 

 

Editando

 

Y regresaron a modificar los parámetros tantas veces como fue necesario.

 

Y finalmente LaBarra embebió la encuesta en su página de fans de Facebook.

 

Los resultados:

Los resultados no podrían haber sido mejores, luego de unos pocos días en Facebook y respaldado por una campaña via e-mails y mensajes en Facebook, la junta notó que varios de sus fans en Facebook eran diseñadores y algunos emprendedores que entusiasmados opinaron y compartieron sus ideas respecto a los diversos logos. Por suerte la mayoría de estos diseñadores y muchos de los demás clientes, estuvieron inclinados por uno de los logos, aquel que representará a la barra en los próximos años.

Resultado

 

Ahora todo está listo para realizar la presentación oficial del nuevo logo en el aniversario de LaBarra y debido a los resultados de esta campaña, la junta directiva está planeando realizar una nueva campaña de crowdsourcing con tricider en los próximos días!

LaBarra – How to engage clients and involved them in the decision making process of a small firm.

LaBarra is about to get 23 years old and the firm that started as a hardware store has experienced several changes during the last years. LaBarra has redefined its strategy and nowadays it is widening its portfolio and selling household items, appliances, technology, hardware and providing credit and repair services for their customers in a small town in Colombia.

As a result of this changes, the board has decided to take this opportunity and change their image and their logo, too. LaBarra asked a designer to make some proposals, but when they had to decide which one to choose, some disagreements started to rise and the board couldn’t agree in the final design. At this point one of the partners suggest to do a crowdsourcing campaign and ask their customers which was their favourite logo. The idea got better when they realized that this opportunity could be used to develop a bigger marketing campaign where they could engage their customers and increase the number of likes in their Facebook fan page.

A contact suggested them to use tricider, a tool that has the characteristics that they needed: Easy to set-up, several customization options, possibility to embed it into their facebook fan page and possibility to decide what award to give.

 

How was the process with tricider:

 

Setting up the question

 

 

First LaBarra created the question and uploaded the logos that the board has previously agreed:

 

 

 

 

Personalizing

 

 

 

Then they personalized the campaign according to their needs.

 

 

 

 

 

Prizing

 

 

 

Afterwards, they established the prizes and rules.

 

 

 

Editing

 

They could always come back to edit and change the question, the description, the time and the ideas.

 

And finally LaBarra emebed the tricision in their Facebook Fan Page.

 

The results

The results of the tricision couldn’t be better. After a few days in facebook and helped by a mail campaign and personal Facebook invitations, the board realized that several of their fans in Facebook were designers that were eager to comment and give ideas regarding the different logos. Luckily most of the designers and the customers were inclined for the one logo that will represent LaBarra in the upcoming years.

Result

 

 

Now everything is ready to make the official presentation of the new logo in the anniversary of LaBarra and the board is planning to use this event for launching a new crowdsourcing campaign with tricider!

Secure and stylish: myTricider Plus

Some of you may have noticed already, tricider has grown a little bit. While used by thousands around the world to decide on everyday questions, some of you also use tricider in a business environment.

And when you start using tricider with clients or your colleagues, there are some extra features you might need.

    • Ad-free version
    • Your own logo and design
    • Password protection
    • SSL encryption

This is exactly what myTricider Plus is. It´s a premium feature set that makes your tricisions more stylish and secure.

Although there is a small fee there is a way to use myTricider Plus for free: By inviting your friends to tricider! Each friend of yours who starts using tricider will get myTricider Plus 2 weeks for free. And for every 5 friends you invite you will get a whole month for free. So both of you can benefit!

To start using myTricider Plus click here.

Add your style to your tricision

Our latest feature makes tricider much more beautiful. You can choose different wallpapers for your tricisions! There are four different themes you can choose from:

  • Paper
  • Glamour
  • Wood
  • Grass


And as a special christmas feature, there a two Christmas themes. Perfect for questions like: Where are we going to have our christmas dinner? Which present for the boss?
You can also create your own theme, perfect for crowdsourcing, don´t you think?

 

You need a great idea? Why not ask the whole world…

tricider is a huge success partly because it’s so easy to create a question and share it with friends.

However, some problems are of general interest and a lot of thinking is necessary to come up with a perfect solution. This is when users approached us and asked us, why there was no way to make tricisions public. So that all of you could answer a particular question and brainstorm as a world-wide team. We thought: What a great idea!

And this is why we created the tricider public idea space!

You can add tricisions to the public idea space and have all tricider users help you out with their creativity and imagination. It´s like crowdsourcing for everyone!

Of course, this is absolutely optional, you have to actively publish tricisions to be in the pool. By default, a tricision is private.

We are very excited to see what will happen to the open idea space. People from all over the world will be looking at your questions and ideas. But that´s what brainstorming is all about: Build on the ideas of others, discuss in a team and use the wisdom of the crowd.

Can brainstorming and crowdsourcing for ideas really work?

As far as we have seen, it only needs a simple tool like tricider to unleash the creativity of the crowd. You already twittered the most interesting tricisions and got amazing ideas and comments. Let’s just try and see where a collective idea space will lead us!

Now see who is in need for your ideas: Enter here.

Nothing more to ask for…

Many people use tricider to find a good place for a meeting or a party. And a lot of people use tricider to find a good date for a meeting or a party. And some people just need to find both. It was quite uncomfortable to do that in two different tricisions. But the solution is here:

You can have up to 15 questions on one page. Each question has its own settings and can have a seperate deadline.

It´s a perfect tool to plan a conference, a bigger meeting or vacations. Make a survey in your company or ask your customers for feedback on your own product!

 

You can find the option to create a new page with multiple tricisions in your myTricider account. As usual it is completely free to use. If you want to support us, just tell your friends ;)

A perfect place to make decisions

We just returned from a three days workshop called “Together To The Top”. The Center for Innovation and Entrepreneurship (CIE) from the Karlsruhe Institute of Technology invited us to refine our business strategy together with five other start-up teams and three experienced mentors. We had a great time and had the most interesting discussions until way after midnight.

But the real star of the workshop was the location! We were hosted in Schneeferner House just below the Zugspitze, Germany´s highest mountain at 2950m.

It was amazing. Just like in an old Agatha Christie book, we were all alone up there. Just one host and 18 entrepreneurs. The house has it´s own cable car, a railway station for a train that comes from inside the mountain and another tunnel that leads 700m through the mountain right to Austria. But the best part was the view of the meeting room.

In this moon-like, overwhelming atmosphere, it was easy to think freely and we made some really important decisions. We might have been more efficient at our desks, but we think some great ideas can only come, when you really step out of the daily routine. Meeting new people, exploring new places is always the right decision.

Brainstorming – making it a success

Brainstorming is a widely-spread method to create a huge amount of ideas in very little time. Unfortunately, some people mistake limitless idea generation with the absence of rules. That is not quite true. But fortunately, only a few rules are necessary to turn a normal meeting into a creative volcano.

We compiled the most important rules of brainstorming and more for you:
http://tricider.com/Brainstorming-Rules

Do you have any more tips on how to make brainstorming a real success? Please leave a comment!